- Introduction
1.1 At d-block, hereinafter referred to as “D-block,” we are committed to maintaining a fair, transparent, and secure marketplace for buyers, sellers, and users. This inventory policy outlines the guidelines and requirements for managing inventories on our platform. D-block utilizes proprietary tools, third-party partners, software, and manual monitoring teams to review, approve, and oversee inventory quality. Inventories may include websites, mobile applications, and/or other digital media properties listed for sale through D-block’s platforms and services (hereinafter referred to as the “Sites”). By using our platform and services, each publisher (owner or authorized operator of the Sites) agrees to comply with this policy, which may be updated from time to time. It is the responsibility of each publisher to stay informed of the latest policy updates posted on our website.
- Platform Policies
2.1 Ownership and Authorized Relationships
Publishers must own the Site on which ads are displayed through our platform or have a direct contractual relationship with the owner of each Site.
2.2 Ads.txt or App-ads.txt
Each Site must publish an ads.txt or app-ads.txt file authorized by D-block before sending inventory to our platform.
2.3 Inventory Resale
The resale of inventory by unauthorized intermediaries is strictly prohibited.
2.4 Accuracy of Account Information
Publishers must provide accurate and complete account information, including inventory descriptions and related data.
2.5 Malware and Harmful Code
Sites must not install or distribute malware, viruses, or similar malicious code.
2.6 Improved Advertising Standards
All Sites must comply with the Better Ads Standards and avoid adopting “least preferred ad experiences” as identified by the Coalition for Better Ads.
- Site Policies
3.1 Site Structure
Sites must feature original content, user-friendly navigation, and a balanced ad placement. Sites lacking original content, primarily developed for advertising purposes, or using deceptive tactics to enhance search engine ranking will not be approved. Other unauthorized sites include free-hosted pages, under-construction or empty pages, traffic-redirecting sites, and sites promoting internet abuse or harmful activities.
3.2 Content Policies
Sites promoting adult or pornographic content, illegal substances, illicit activities, hate speech, violence, piracy, counterfeit products, gambling, and any other illegal or harmful content are prohibited. Restricted content may be reviewed on a case-by-case basis. The content guidelines provided above are not exhaustive. D-block reserves the right to reject any media individually if it does not meet the criteria for ad inventory sales.
3.3 Unauthorized Content Placement
Ads must not be hidden, altered, or placed in a way that deceives users or blends excessively with content. Misleading images or thumbnails around ad units are prohibited.
3.4 Third-Party Validation
Sites deemed unsafe by reputable third-party malware detection or misinformation identification services may be banned.
- Traffic Policies
4.1 Valid Traffic
Impressions and clicks must be legitimate and generated by genuine user interest. Publishers must not generate traffic through incentivized click programs, unsolicited email marketing campaigns, unsolicited ads, or fraudulent means. Publishers should primarily acquire organic traffic and ensure its authenticity. Excessive purchased/acquired traffic may lead to suspension or termination.
4.2 Reward Programs
Publishers must not mislead users or induce them to click on ads through compensation or fraudulent means.
4.3 Deceiving Users
Publishers must not provide misleading text or disguise ads within content. Ads must not be hidden, altered, or displayed in a deceptive manner.
- Implementation Policies
5.1 Ad Placement
Ads may only be placed on approved sites owned or authorized by the publisher. All attributes relating to the sites, including URLs, ad formats, positions, and sizes, must be accurate in ad requests.
5.2 Ad Code Manipulation
Publishers must not alter ad code to modify the appearance of ads, manipulate targeting or delivery, or interfere with standard ad behavior. Software triggering pop-ups, redirects, or altering browser settings is not permitted. Removing third-party tags or services without proper authorization is prohibited.
- Enforcement
6.1 Any concerns about publishers or sites violating these policies should be reported to D-block at tech@D-block.com. We reserve the right to temporarily suspend or terminate monetization for publishers and sites in violation. Monetization will resume only after compliance is restored.
6.2 We reserve the right to reject, suspend, or remove any site at our discretion, even if the violation is not explicitly mentioned in this policy.
6.3 This inventory policy does not limit our discretionary power and may be updated as necessary to ensure a fair and secure marketplace for all participants.